Which route fits which role › Sales development rep
How to Hire an Offshore Sales Development Rep
An SDR or appointment setter prospecting, cold calling and booking meetings for your sales team.
Best-fitting route
Hire Overseas
SDR work needs confident spoken English, live hours with US prospects and a steady person who learns your pitch. A managed hire screens for all of that and replaces a rep who isn't booking meetings, which matters in a role with natural turnover.
Cost: From $2,000/month; most roles $2,000–$4,000/month. No upfront or recruiting fee, month-to-month.
When another route fits better
- Direct hire as an independent contractor: A sales leader on your team can recruit and coach reps directly.
- Other offshore staffing firms and BPOs: You want an outsourced team with its own sales manager.
What the role usually covers
- Cold calling and email outreach
- Lead research and list building
- Booking meetings for account executives
- CRM upkeep
What to vet for
- A role-play cold call with your actual pitch.
- A short prospecting email written for your buyer.
- CRM habits: ask how they log calls and next steps.
- Availability during your prospects' business hours.
Where to hire
- Latin America: Live overlap with US business hours for calling.
- Africa: Native-level English speakers in South Africa, with overlap into US mornings.
- The Philippines: Experienced outbound callers working US shifts.
The first weeks
- Script and objection-handling notes before the first call.
- Listen to recorded calls together each week.
- Set a meetings-booked target after the ramp-up period, not before.